Building A Global Brand

global-brand
Share on facebook
Share on twitter
Share on pinterest

INTRODUCTION

 You might consider expanding your business globally in terms of service and product offering. For a business to be able to pursue global markets, it must be positioned to become a global brand. This short course entails the strategies towards building a brand that meets global standards.

i) ONLINE PRESENCE

 A business needs to have an online presence. An online presence is not just having a website that can be accessed from any part of the world. It’s about having effective marketing strategies that will help your business become visible to a large market base.

 A web presence should be complemented by social media marketing, SEO, email marketing and other digital marketing initiatives. This will give your business a global presence.

ii) GLOBAL PARTNERSHIPS

 A business owner should find reputable international partners who can help promote the business in their respective regions. These partners can also help a business owner reach out to their respective regions` clients and investors. These partners should have vast experience in the respective fields.

iii) GOOD BRAND POSITIONING

As a business owner, you should keep an eye on your competitors and identify your competitive advantage. Find companies offering the same products and services as yourself and look for gaps your business can fill. This will put you at an advantage over your competitors.

iv) POSITIVE BRAND TRANSLATION

 Your brand name should have a positive translation across different regions. For example, a French cheese brand Kiri changed its name to Kibi because the former name means “rotten” in Farsi. You don`t want to associate that with cheese. You should also ensure that your brand colours are favoured in other regions.

 

v) Think broadly

 Make sure your brand name does not limit you from giving more product offerings. For example, “X mango dealers” may limit you from offering other types of fruits to the market. “X fruit suppliers” will not limit you from offering any type of fruits. You should have the future in mind when choosing a name for your brand.

CONCLUSION

 On your journey to building a global brand, think about your clients and what they need. Through effective design thinking, understand different regions` client needs and position your business to address them.