Creating A Social Media Strategy

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INTRODUCTION

 In the internet era, customer behaviors are changing, so should your marketing tactics. Customers are spending a significant amount of their time and businesses that are not using social media should watch out. Social media has given businesses-both big and small-a platform to engage their clients.

 The purpose of this course therefore is to help businesses leverage on social media to reach out to their clients, generate leads, close sales, and generate revenues. This course presents the tactics to develop a social media strategy that addresses a businesses’ specific marketing needs:

1. Set goals

 As a marketer, you should define your specific marketing goals. This will help you identify your company’s needs and find a way to address them. Your marketing goals include:

  • Creating brand awareness
  • Brand image
  • Customer relations
  • Generate leads
  • Close sales
  • Increase revenues

 You should set goals that are aligned to your organization`s mission and your customers` needs.

2. Define your audience

 You should define your target market in terms of age, location, interests, among other characteristics. You should understand their needs and buying behaviors. This will help you develop a strategy that is aligned to your customers` needs and demographics.

3. Choose your most relevant channels

 Facebook, Twitter, and Instagram are examples of social media channels that a business can leverage on. However, not all of these channels might be relevant to your business. Therefore, you should choose your specific social media channels and leverage on them fully.

 To settle on your channels, a marketer should understand how their target audience interacts with each channel and how each channel impacts the business. This will help an organization settle on the channels that really matter to their market segments and the organization`s goals.

4. Establish your most important metrics

 Social Media likes and follows but they are useless unless they do not lead to any meaningful engagement including website visits, leads, or sales. Therefore, it is important for a marketer to establish the most important metrics for his social media initiatives. Low website visits, leads, and sales mean that the social media strategy is not working well and it should be reviewed and adjusted accordingly.

5. Keep an eye on your competition

 Social media has made it possible for an organization to keep an eye on their competitors. An organization should therefore check their competitors` social media activity. This will help the organization identify their competitors’ gaps that the organization might fill in order to stay ahead of the game. This is also a good way to learn a few industry tactics that an organization can make use of.

6. Develop relevant content

 In social media marketing, and any other marketing at large, content is at the center. Every marketing channel including word-of-mouth, website, blogging, and social media is a channel for an organization to communicate to their target audience.  Organizations communicate to their audience using content. This content can be in form of text, images, audio, and videos.

 The marketing department of any organization should therefore develop relevant content that communicates to their target audience. The content should inspire the audience to engage with the organization through website visits, social media likes, or any other way that is relevant to the organization.

7. Timeliness

 As a social media marketer, you should understand your organization’s social media fans behaviors including the time they are most active on social media. The time your social media fans are most active on social media is the best time to post on the organization’s social media pages. This will ensure the content gets many relevant engagements.

8. Review

 An organization should regularly review their social media strategy to find out what works and what does not work. The organization should review their social media strategy and objectives and adjust their strategy to meet their objectives. This will help identify strengths and weaknesses and adjust the social media plan accordingly.

CONCLUSION

 As a social media marketer, you should understand your organization’s social media fans behaviors including the time they are most active on social media. The time your social media fans are most active on social media is the best time to post on the organization’s social media pages. This will ensure the content gets many relevant engagements.