Social media has taken over every aspect of our lives. We use social media to interact with our friends, engage with our clients as well as making new friends. We give out our personal details on social media making it a target for cyber-attacks. Hacker are hacking into our social media accounts to access unauthorized data and this is a threat to our online reputation. For businesses and organizations, cyber-attacks through social media is a threat to their brands. Social media security is therefore a major concern among individuals and corporates.
COMMON SOCIAL MEDIA SECURITY RISKS
1.Unattended social media accounts
These include unattended personal profiles and business pages. Hackers take advantage of unattended social media accounts to spoil a brand image. Businesses and individuals should therefore avoid leaving unattended social media accounts and pages.
Many security threats are as a result of human errors. Human errors include checking the wrong links that may expose a company to security threats.
3.Third party apps
Hackers may access social media accounts (e.g. Facebook and Twitter) through third party apps that integrate with social media accounts.
Phishing scams trick people to hand over confidential information e.g. bank account details and password.
Hackers can use imposter accounts to trick your customers to hand over their details. They can also use imposter accounts to update posts that can tarnish a brand image.
6.Unsecured mobile phones
Smartphones without passwords can be used to access social media accounts which give way to hackers. These social media accounts can be used to update unauthorized content.
SOCIAL MEDIA SECURITY TIPS
1. Monitor your social media regularly
Monitor social media accounts and business pages regularly. This will make you aware of any suspicious activities on your social media accounts. This will ensure relevant actions are taken to avoid social media attacks.
2. Create a social media policy
Have a policy that guides your employees on how to use social media in your organization. The policy governs who has access to social media accounts. This will ensure accountability in case anything happens.
3. Limit social media access
Avoid unauthorized access to organization`s social media accounts. Don`t allow every employee to access social media. Employees are the main target by hackers during social media attacks.
4. Put someone in charge
Every company should have a cyber security expert at the C-suite level. This includes a Chief Security Officer. There should be a security department led by a senior C-suite personnel. This will ensure constant monitoring of company`s data and a quick response to any cyber-attack.
5. Set up a system for approval of social media posts
Organization`s social media posts should be reviewed and approved before being updated on the social media sites. This will ensure relevant and decent posts are updated. This will uphold the brand image.
6. Perform a regular audit
Perform social media audits regularly to stay up to date with your social media brand. Go through social media posts regularly and keep the social media team in check.
7. Train your staff on social media security strategy
Social media security should not be left entirely in the hands of the security department. Security begins at the individual level and employees should therefore be aware of social media security tips to ensure safety at all levels.
With the social media revolution, every company or individual cannot afford to ignore social media security. Companies and individuals should therefore keep an eye on their social media accounts to protect their online brand and image.